• Amanda Gómez


I am a mixed Latina who this year will be entering my first year of college. In this transitional period, I hope to make changes that will benefit myself and the communities I identify within. Supporting your community is not a radical idea. This project aims to shed light on pre-existing Latinx-owned businesses and expose the areas in which we need more Latinxs willing to enter the fields. Each week, I’ll be explaining my needs and reviewing the Latinx-created products.


100% Latinx-owned and operated

Products from Latin American sellers

Exceptions only for books/movies/concerts with Latinxs at the forefront/ making the majority of profits.

Food/doctors/etc are included

Exceptions can only be made on an emergency basis i.e. hospital

Gifts from others can be “non-Latinx”

I can utilize specialized gift cards, but not VISA/Amazon

Amazon gift cards must be used on Latinx brands

Updated: Jan 16, 2019

Humiliation and comparison to animals, mass concentrations of groups forced into cities of homes, starving and ill children permanently separated from their parents.

Not 1940s Nazi Germany. The present-day United States.

We were the first extermination. We are a current one.

And like the over 70 million of us who inhabited this land prior to the mistreatment of them by savage colonizers, we’re under attack again.

Stage 1: Classification

Since the beginning of his reign of terror on this country, Donald J. Trump has been demonizing Latinx immigrants.

“Bringing drugs and crime, rapists”, anyone care to remember the millions of Natives killed and raped by white colonizers, only for their sophisticated cities to be pillaged and plundered.

Why is it that when thousands of brown people come to a country, it’s an “invasion”, but when whites do it, it’s called “settling”?

Stage 2: Symbolization

They stick us in ghettos, prevent us from achieving by having racist and classist hurdles to jump through, stick up quotas on college admissions, and racially profile us daily. Any black or brown person in The United States could tell you that.

Stage 3: Dehumanization

A group of people with little social power, hardly any political representation, navigating a new country or language makes them especially easy targets. The fact that many Latinxs aren’t “white-passing” only makes this attempt on our success easier. Additionally, without many of us having a great understanding of our rights as citizens for a multitude of reasons, it's easy to exploit our weaknesses and carry out oftentimes unconstitutional behavior.

And in case you haven’t heard, children as young as two, separated from their parents, without a lawyer or deep understanding of English, are being forced to represent themselves at their own immigration hearings. Why? Because there’s no one able to tell them no.

Stage 4: Organization

Over the past century, immigration in The United States has been moved from the Department of Labor to the Department of Justice, and now to post-9/11 Homeland Security. Our classification alone for immigrant issues should raise red flags, especially in a land of immigrants.

I.C.E. and Customs and Border Patrol are more financed and militarized than ever. In fact, the division of I.C.E. that handles detention and deportation has gone so far that the two other divisions no longer wish to be a part of the organization, and now multiple counts of Latinx CITIZENS being held wrongly in I.C.E. custody have come about. Even local police officers in cities such as Los Angeles and New York have grown tired with I.C.E. agents impersonating them for the sake of detaining undocumented people.

One of the first steps we could take to dismantling this system is dismantling I.C.E. itself.

Stage 5: Polarization

Not through totalitarianism or Aryan nations, at least not on their own. Through propaganda channels and tweetstorms. Outlets such as Fox News, Breitbart, and PragerU have disguised their hatred for people of color and new immigrants as law-oriented practices. Those same outlets neglect to mention the millions of undocumented whites in this country or those who work illegally here, such as First Lady Melania Trump.

Note also the surprising lack of coverage of the refugee caravan on our southern border following the midterms. The pain and suffering of brown people has become nothing but a political ploy for Trump’s administration

Stage 6: Preparation

They're not going after “bad hombres” alone. Since Trump took office, the amount of non-criminal arrests (read that again if you have to) has increased by 334%.

You do not strip the citizenship of people unless what you plan to do to them would be prevented by their legal rights.

Both naturalized and native-born Latinx citizens are also under attack.

And let us not forget the horrendous mismanagement of our military in border deployments.

Women and children are being gassed as we speak, simply for seeking safety, for asylum.

So where does that leave us?

Stage 7: Extermination

Hate crimes against Latinxs in California alone have increased by over 50% since 2016. The hateful rhetoric and allowance for venom spat at us perhaps being the greatest cause.

Don’t neglect the ethnic and politically-charged mass-shooting in Pittsburg last month, or the thousands of white U.S. citizens who have formed their own militias to murder people along our southern border. Couple that with the hundreds of migrants killed by Border Patrol agents or the eight migrants who died in I.C.E. custody in October 2018 alone.

Complete and utter neglect of Puerto Rico while slyly moving $10 Million from FEMA to Customs and Border Protection was no accident. They were left to die purposefully and with political meaning. The essential same meaning as to why Puerto Rico hasn’t been granted statehood, either. Keyword: Latinx.

Taking jobs? Yeah, that was the same thing the United States government said in the 1930s, before deporting and lynching native-born people of Latin ancestry. Not only did the border cross us, but they made us cross the border again.

This rhetoric has, and will, allow for genocide in The United States if we do not stand up and fight back.

Stage 8: Denial

And as for denial, the final stage, if many of the historical facts I’ve presented today have been new to you, it’s safe to say that the erasure of my people has already been erased itself. Just as the fall of great indigenous empires and their subsequent erasure have been attributed to conquest rather than blatant extermination, generations will look back on this time and hear excuses of "border security". No humanity, no true stories of those seeking asylum.

We’ve fought and survived for thousands of years. And we’re not going anywhere.

Make no mistake. This is genocide in action.

1.) Mexi Sprinkles

Looking for a gorgeous addition to otherwise boring cupcakes or cookies? Want to uphold a Latinx-inspired theme? From tacos and guac to pan dulce and Mazapán, Mexi Sprinkles has got you covered. They also just dropped a Selena mix, purple sprinkles with wonderful odes to the singer's makeup line and signature bedazzled microphone.

The mixes come in a variety of available sizes, and last up to 18 months. Gluten free mixes are available.

2.) AliciasDelicias

I honed my skills in the cake world by creating birthday and wedding cakes for friends and family. Competitions soon followed and I became an award winning cake designer. Cakes was where I was most comfortable and what I originally set out to do.

However; after establishing myself in San Diego, getting married and having my first child, cake art soon evolved into cookie art and AliciasDelicias was born. I have been thoroughly enjoying building my cookie business these last 5 years. Cookie art has given me the canvas I have always wanted - the ability to showcase my painting skills, my culture, and most importantly, my passion for art.

Cookies vary in size and cost. Email for inquiries.

3.) Gourmeletas

Gourmeletas offers a gourmet twist to hand dipped ice cream, served on unique ice cream carts. The unique experience is available for pop-ups, parties, and private events.

Email gourmeletas@gmail.com for booking information.

4.) Tacos el Precioso

All about that taco life. Taco catering and pop ups around the Bay. For catering quotes or info, please email tacoselprecioso@gmail.com Oakland, CA

5.) Twisted For Sugar

Celebrations are our jam! Gourmet cotton candy catering services! A classic confection reimagined with a latin twist by a mompreneur.

6.) Viva Los Cupcakes

Viva Los Cupcakes is an award winning specialty cupcake company which draws inspiration from Mexican regional foods and desserts to create unique cupcake flavors. We bake and frost from scratch, mixing, grinding and roasting our way through traditional ingredients and popular street foods.

To purchase individual cupcakes or up to 2 mixed dozens, visit us at our weekend events.

To order more then 2 dozens, please email us: hola@vivaloscupcakes.com


"The Wall", DTLA Flower Market Farmer's Market. 754 Wall St, Between 7th and 8th, Los Angeles. Year round: 9am-2pm.


"Smorgasburg LA", 785 Bay St, cross with Alameda; behind the American Apparel building. Winter/Spring: 10am-4pm. Summer-Fall: 10am-5pm.

Additional weekend events are constantly updated on Instagram and Facebook.

7.) Donas

We are a small mom and pops shop that specialize in adding a new and exciting twist on traditional donuts. Some flavors include (but not limited too) Mexican flavors such as mazapán , cajeta, and lechera glaze. Come try us! 


Imperial Highway

Downey, CA 90242

United States

Mon Closed

Tue 6:00 AM – 6:00 PM

Wed 6:00 AM – 6:00 PM

Thu 6:00 AM – 6:00 PM

Fri 6:00 AM – 6:00 PM

Sat 7:00 AM – 6:00 PM

Sun 7:00 AM – 6:00 PM

8.) Vegancita

Xicana, Mama, Feminista, Guerillera, Vegancita, Culturanista, Creadora, Bailadora, Luna, Semilla, Hermana, Vegan, Baker, Conchas, Bread, Pies, Cookies, Love.


9.) Elado Ice Cream

Fresh made ice cream, cakes, cupcakes, and ice cream sandwiches.


6033 Rosemead Boulevard Pico Rivera, CA, 90660 United States

732 N Anaheim Boulevard Anaheim, CA, 92805 United States

10.) Horchateria Rio Luna

We are Horchateria Rio Luna. A coffee shop fusing traditional Mexican flavors with our love of American treats and desserts. Our amazing creations will make your tastebuds say "ay guey!" Everything is made fresh daily using only the best ingredients. 

Horchateria Rio Luna, HRL, opened their doors to the city of Paramount in March 2016.

HRL is a place to enjoy delectable, unique treats ranging from our signature Churro Sundae to our Concha Ice Cream Sandwich, (yes, we said concha ice cream sandwich!) to our Mazapan Frappe, and Horchata Ice Coffee un poquito de todo--a little bit of everything for every palate.

15729 Downey Avenue Paramount, CA 90723

HOURS: MONDAY: 9:00AM - 10:00PM TUESDAY: 9:00AM - 10:00PM WEDNESDAY: 9:00AM - 10:00PM THURSDAY: 9:00AM - 10:00PM FRIDAY: 9:00AM - 10:00PM SATURDAY: 9:00AM - 10:00PM SUNDAY: 9:00AM - 10:00PM


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